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EY enhances digital innovation expertise with launch of EY Seren Ireland

Posted By EY Ireland, 04 October 2017

EY Ireland is delighted to announce the expansion of its digital innovation capabilities with the launch of EY Seren Ireland.

EY Seren is an international leader in customer research based design and innovation working with organisations across all industry sectors. EY Seren will launch with a team of 20 in Ireland and over 100 globally, combining deep customer research and commercial insights to transform our client’s innovation, design and optimisation needs.

EY Ireland’s Digital team already display cutting edge digital and innovation capabilities with their clients and EY Seren will augment strengths already possessed in these areas as evidenced by multiple projects with governments, banks and media organisations around the world. In EY’s “digital Transformation for 2020 and Beyond” survey, more than 50% of organisations cited Digital disruption and customer experience challenges and service design as their number 1,2 and 3 strategic priorities. The digitalisation of almost every industry has ensured there is now multiple touchpoints between our clients and their customers. This trend has added a significant amount of complexity for businesses, and EY Seren will provide extensive support in this area with their very different customer research based approach to digital transformation.

Yvonne Kiely, Director and Digital lead, Advisory, EY: “As businesses are evolving they struggle to keep up with accelerating developments in digital technology and changing customer behaviour. EY Seren Ireland will work closely with clients to co-create lasting digital customer engagement strategies that will utilise EY Seren’s innovative approach that focuses on extensive customer research capabilities, customer experience visualisation and digital analytics tailored to our client’s requirements, with outputs then produced through rapid prototyping and state of the art user experience service design.”

Market leaders are winning by solving their customers’ problems first, with differentiated experiences that are enabled and powered by technology. “With EY Seren now launching in Ireland, there is a significant opportunity for clients to co-create innovative transformation programmes designed with the customer in mind to unlock customer growth, reduce costs and increase loyalty.”

EY made a commitment to grow its global strategy consulting practice to over 2,500 professionals by 2020, both organically and through acquisitions and this initiative has been accelerating at pace with particular focus on the client’s digital transformation agenda. Visit EY Seren’s website for more information http://www.ey-seren.com/.

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Dublin based firm Red Flag Scoop Prestigious US PR Awards

Posted By The Marketing Institute, 27 September 2017


(L to R) Fintan Gavigan MMII (Red Flag), Bill Murray (National Coffee Association), Seamus Conboy (Red Flag), Gavin O'Reilly (Chairman, Red Flag), Karl Brophy(CEO, Red Flag), John Collins (Red Flag), Garret Doyle (Red Flag)


Red Flag, the Dublin communications company founded by Karl Brophy,  scooped three awards in the prestigious Agency Elite Awards at a gala ceremony in the Grand Hyatt Hotel in New York last Thursday.

Almost 1,000 US and Worldwide PR industry figures attended the PR News’ Platinum PR and Agency Elite Awards 2017.

The awards "celebrate the ingenuity and leadership behind the year’s most outstanding communications initiatives and benchmark excellence in PR agencies’ key practice areas."

Red Flag became the first Irish firm to be decorated as they beat off international and US competition to win two categories, one for Reputation Management and the second for Crisis Management - two of the biggest awards on the night. Both awards were for campaigns run for the National Coffee Association (NCA) in the US.  Red Flag received an honourable mention in the Integrated Communications Category.  

The Dublin based international communications company conceived, ran and executed an integrated communications and government affairs campaign that not only averted a possible crisis but also delivered positive media and reputation for the US Coffee Industry. The awards were presented to Red Flag Chairman, Gavin O’Reilly and CEO Karl Brophy.

The campaign Red Flag built not only averted a crisis that may have cost the coffee industry and the people who depend on it for employment billions of dollars, but it actually turned the issue 180 degrees and allowed people to celebrate coffee as a potential super food.

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MediaCom Ireland continues to grow at pace with multiple new hires

Posted By MediaCom, 29 August 2017

MediaCom Ireland, Corporate Partners of the Marketing Institute, have recently welcomed several new experienced team members.  

Ciara Ní Mhurchú and Nicola Maguire both join MediaCom as Senior Account Directors. Ciara has worked in media, with experience both agency and media owner side. She spent three years in Google as Relationship Manager, working closely with digital agencies in the UK and Ireland to optimise their clients’ Google Adwords accounts and up-sell other Google products. Following this, she spent 9 years in ZenithOptimedia working across a broad range of clients and categories. Nicola has been in the media industry for the last 9 years working across an array of accounts including Pepsi, Northern Foods, L’Oreal and Coty.

Alice Segrave has joined MediaCom as Account Director. She has 7 years’ experience in media strategy and buying across all channels, with a strong focus on digital. In the past year she has added to this with content writing, SEO, web design and social media skills on a variety of projects. Prior to joining the Ireland team, Alice was based in MediaCom’s London office on the Dell EMEA account.

Graham Curtis and Deborah Tracey take on the roles of Senior Client Managers. Graham was previously the main client lead on the Lidl business at MediaWorks, where he also worked on Oxfam, Maxol, Repak, PWC and Lloyd’s Pharmacy. Deborah joins from Wide Eye Media. Prior to this, she previously held the position of Account Manager at Spark Foundry (formerly MediaVest).

Matt Lynch has joined the MediaCom team from Dentsu Aegis Network as Client Manager.

Ian McGrath, Managing Director MediaCom Ireland, said of the new hires: “Its great to keep the momentum behind our growth as a business. Each of the new hires come to us with a proven track record and represents a great addition to our team.”

mediacom
Pictured from L-R: Graham Curtis, Nicola Maguire, Deborah Tracey, Alice Segrave, Ciara Ní Mhurchú and Matt Lynch. 


ABOUT MEDIACOM

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes.  MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$31 billion (Source: RECMA June 2016), employing 7,000 people in 125 offices across 100 countries. Its global client roster includes Dell, P&G, Shell and Universal.  The agency was recently named Global Agency of the Year at the 2016 M&M Awards, an accolade it has been awarded 6 times in the past 8 years and FOM Global Agency Network of the Year in 2017, winning an unprecedented 18 awards.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

 

www.mediacom.com

@mediacomireland

 

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Appointments and Young Lions Win at Edelman Ireland

Posted By Edelman, 11 April 2017

Edelman

Grace Milton, Emma Williams, Jennifer Hyland, David Callaghan and Aoife Van Wolvelaere

 

MII corporate partners Edelman Ireland are delighted to announce a number of appointments and the success of their consultants Emma Williams and Jennifer Hyland in winning the Ireland Young Lions PR Competition.

Emma and Jennifer will now represent Ireland in the PR competition at the Young Cannes Lions in Cannes in June. The Cannes Lions International Festival of Creativity is a global meeting place for those passionate about creativity in communications and is attended by over 15,000 people from 105 nations.

 

Edelman has also made the following appointments.

Niamh Garvey joins as Director and Head of Healthcare. Niamh was most recently Managing Director of MSL Group’s healthcare practice in London. At MSL, Niamh led a portfolio of global and EMEA clients including P&G and Teva. Edelman’s pharmaceutical clients include Pfizer, Roche and AbbVie.

Grace Milton has been promoted to Associate Director corporate and public affairs and joins the management team of the business. Grace joined Edelman in 2011, having spent four years as a  Ministerial press adviser at the then Department of Communications, Energy and Natural Resources.

Emma Williams has been promoted to Associate Director brand and also joins the management team. Emma leads a number of Edelman’s key brand accounts including Coca-Cola, SSE Airtricity and National Lottery.

Jennifer Hyland is promoted to Account Director digital in recognition of the strong growth of our digital business. Jennifer is a digital content specialist advising a wide range of clients, including the Mars Ireland portfolio.

David Callaghan is promoted to Account Director corporate and leads a portfolio of blue-chip local and international corporate accounts. David specialises in crisis and issues management and is also a central member of Edelman’s business development team.

Aoife Van Wolvelaere has been promoted to Senior Account Manager corporate.  She is part of the team that was awarded best Corporate Campaign at the 2016 PRCA Awards for Edelman’s work on Ryanair's Always Getting Better programme.

 

Commenting Joe Carmody, Managing Director Edelman Ireland, said: ‘Revenue at Edelman has increased 50% over the past two years and we are delighted to recognise the instrumental role that Jennifer, David, Grace, Emma and Aoife have played in the growth of the business. The selection of Emma and Jennifer to represent Ireland at the Cannes Lions Festival reflects the creativity which is delivering momentum across all areas of our business. This includes notable recent wins for our brand, digital and healthcare teams. We look forward to partnering with our new clients and delivering creative work and innovate communications support that meets their business needs.’

 


ABOUT EDELMAN

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organisations, helping them evolve, promote and protect their brands and reputations. We have deep expertise in consumer trends, research, analytics and insights, corporate reputation, health, technology, crisis, energy, and government affairs. Please visit www.edelman.ie for further information.

Edelman Ireland are corporate partners of the Marketing Institute. Learn more about corporate partnership here.

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Tara Holland appointed Membership Development Manager at Marketing Institute of Ireland

Posted By The Marketing Institute, 07 April 2017

Tara Holland

We are delighted to announce the appointment of Tara Holland to the newly created role of Membership Development Manager, reporting directly to our chief executive Tom Trainor.

 

Speaking at the announcement of the appointment, Tom Trainor, Chief Executive of The Marketing Institute said, “Membership is at the core of our strategy and the driver of our activity. Tara brings significant membership marketing expertise to the Institute, and her appointment boosts our capability in this key area, positioning us for intense focus on membership in 2017.”

 

Tara Holland worked as Brand Marketing Manager with Westpac Banking Corp. in Sydney Australia for four years, developing a brand design vocabulary, architecture, and customer-centric philosophy for this major financial services player. She then worked with EBS in Dublin for ten years where as Senior Marketing Manager she led the Member Experience effort across all online and offline touch points, and managed a budget in excess of €2 million. Heading up Member Engagement at EBS, Tara led a strategic programme to devise and implement a series of initiatives to listen and interact with members to increase retention and value. Tara played a key role in determining the integrated marketing strategy through the merger period with AIB, increasing satisfaction and NPS scores. Tara completed the Marketing Institute's MSc in Digital Marketing & Analytics at DIT in 2015, earning a first class honours award. 

 

We all wish Tara the best of luck in the role!

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