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Vizeum Connection Points: April Industry Updates

Posted By Vizeum, Tuesday 25 April 2017

Vizeum Industry Updates

TV

Sky is expanding the inventory and platforms available for programmatic buying as it launches its second testing phase in the UK.

 

Google

Advertisers start to pull spend from Google due to ads appearing beside inappropriate content.

 

Apple

Apple has launched their new “Apple Clips” feature which allows users to customize photos and videos before uploading them to social media accounts.

 

YouTube

YouTube has blocked advertising on all video content with under 10,000 views in a bid to increase brand safety.

 

Census

The 2016 Census figures have been released and can be found here.

 

OOH

JCDecaux launches two new Metropole sites- Donnybrook and Charlemont.

 

Twitter

Twitter will begin running pre-roll ads on its video streaming service Periscope in a bid to boost ad revenue.

 

Facebook

Facebook has introduced a new product focused ad format to allow retailers to showcase their products and increase online sales.


ABOUT VIZEUM

Vizeum's promise is to drive business value through media for our clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure. This ensures that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. We then have the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.

Vizeum sponsors The Marketing Institute's Marketing Breakfast series.

www.vizeum.ie

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