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2016 A Marketing Masterclass
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2016 A Marketing Masterclass

A Marketing Masterclass with Damian Devaney FMII a leading brand marketing practitioner who now runs a specialist consultancy advising on marketing and cultural change initiatives. He is currently leading a global branding initiative for Smurfit Kappa across 32 countries. On in The Imperial Hotel, South Mall (February 9th at 6pm). Cost to attend is €15 for members and €25 for non-members payment before the event is required.

When: Tuesday 9 February 2016
18:00 - 20:00
Where: The Imperial Hotel
South Mall
Cork, Cork  T12 A2YT
Presenter: Damien Devaney
Contact: Cecilia McLernon
+353 1 2160156

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Online booking for this event is now closed. There are some places available, arrive early and book at the door.

A Marketing Masterclass with Damian Devaney, Strategic Marketing Consultant

Sligo native Damian Devaney is a leading brand marketing practitioner, successfully championing marketing to transform companies and cultures from Fast Moving Consumer Goods, telecommunication, manufacturing, packaging and sport.

Currently Director of VP of Marketing and Communications at Smurfit Kappa leading a rebranding and organisation change initiative 34 countries across 3 continents. Prior to that he has been Marketing Director at O2 Ireland where he was responsible for all consumer & business products and services, marketing and communications.

During that period O2 became No 1 in post-pay, delivered best ever loyalty performance and launched breakthrough initiatives including launching The O2, and winning Best Marketing Team in Ireland. Damian has reversed category declines in a number of fast moving consumer goods markets, having previously been marketing director at Coca-Cola Ireland, where he had responsibility for the full Coca-Cola portfolio.

Damian also held a variety of senior marketing leadership roles in Gilbeys and Diageo, where he became well-known in the industry through his management of key brands such as Guinness and Bailey’s. Damian has studied at the University of Limerick and at Smurfit Business School at University College Dublin. He holds an Honours BA Degree in European Studies. Damian was chairman of the Marketing Institute of Ireland in 2005/06.

Damian is also a director of Connacht Rugby and a founding member of Team Sligo -

This event is sponsored by AIB


Cost: MII Member €15 and Non-Member €25

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We look forward to seeing you there. Bring your business cards and enjoy the networking opportunities.


Pio Fenton 

 Pio Fenton, Chairman Cork Branch
 The Marketing Institute of Ireland
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Thanks to our ongoing sponsorship and support from B2B Print & B2B Signs (print sponsors), Clarion Hotel Cork (accommodations sponsors), CAVS (AV sponsors), Hopkins Communications (PR and communications sponsor), Zone Digital (social media sponsors) and our media sponsors Cork’s 96FM and The Evening Echo.

       B2B Print & B2B Signs (print sponsors), 


          CAVS (AV sponsors),               Clarion Hotel Cork (accommodations sponsors), 


          Hopkins Communications (PR and communications sponsor), 


             Zone Digital (social media sponsors) 


 Our media sponsors Cork’s 96FM and The Evening Echo




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