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BIOGRAPHY - Geraldine O'Neill, Non-Executive Director

Geraldine O’Neill is a marketing communications specialist with over 20 years experience at senior level with an eclectic mix of global and domestic brands. She has a proven track record in building, directing and delivering award-winning marcomms programmes that resulted in strong commercial success. In 10 years with Edelman, the world’s largest independent PR firm, she was Deputy Managing Director of Edelman Dublin and she worked at global level as Head of the European consumer business, including managing the relationship with Shell, overseeing the work of Edelman offices across 16 markets. Geraldine has been a member of the Marketing Institute since 1999, and was awarded Fellowship in 2009. She played a key role in developing the Institute’s Marketing@Night event series concept which has proved very successful. Geraldine holds a Bachelor of Arts degree and a Masters degree in Communications from NUI Galway.

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